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Marketing Myopia Revisited
You are defined by your customer. You are not in the business of whatever your product or service you sell, you are actually “a customer-creating and customer-satisfying...
The Changing Client/Agency Relationship
The times they are a-changin’, and this is certainly clear in the dynamics between clients and ad agencies. Last year, the St. Louis American Marketing Association...
Welcome to Your Airport
For airline and cargo carriers – the B2B marketing audience for Lambert-St. Louis International Airport – their impression of St. Louis as a city is...
Enterprise Sustainability in the Driver’s Seat
They had a committed executive team. They had a compelling, honest view. But they had three platforms and no unified message to share internally and with consumers. ...
Printing, Publishing & Beyond: Joe Hartman’s Journey
Joe Hartman took his cap and gown and degree in graphic arts and technology and went to town as a training director at World Color Press (now Quad/Graphics) in...
Why Awards Matter But Also Suck
On the heels of the Oscars last night, it seems appropriate to come back to a conversation that began on Twitter about advertising awards. While there are nuances...
Brand Love Begins Today
It seems only fitting that Valentine’s Day marks the start of brand love for new agency Happy Medium. You may remember AdSaint’s introduction to our...
Musician + Writer + CD + Softball Coach = Ad Man
Note: Several corrections of original post included below. Tim Halpin turned to advertising after seeing a woman’s terrible portfolio at a bar and thinking:...
