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Your Next Assignment

Talking Out Loud by AdDad | April 10, 2012

Below is a message I am sending to my senior advertising students who are graduating from Saint Louis University next month. I share it because there may be thoughts...

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JCP Extreme Make Over

Talking Out Loud by AdDad | March 23, 2012

The screaming TV commercial certainly got my attention. What were they trying to prove? Memories of Rosser Reeve’s “Unique Selling Proposition” campaigns...

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Consumer Power

Talking Out Loud by AdDad | February 13, 2012

Welcome to Talking Out Loud, a new AdSaint column by Ad Dad. A few thoughts about “Consumer Power:” In one of my recent advertising classes we were talking...

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Initializing...

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