Subscribe to RSS
SEO Audit for the Early Stages of Digital Success – Part 2
In an earlier post, I revealed some simple tests that you can perform on your own website in order to gauge its visibility in search engines. This article focuses...
SEO Audit for the Early Stages of Digital Success – Part 1
To effectively assess your website, start by removing the rose-colored spectacles that rest on the bridge of your non-digital nose and get used to this idea: your...
Eclectic. Is it the Key to Agency Staffing?
By default, not every person an agency hires will become BFF’s with their coworkers, much less even like or tolerate. As humans, we aren’t programmed that way....
Consumer Power
Welcome to Talking Out Loud, a new AdSaint column by Ad Dad. A few thoughts about “Consumer Power:” In one of my recent advertising classes we were talking...
Marketing Myopia Revisited
You are defined by your customer. You are not in the business of whatever your product or service you sell, you are actually “a customer-creating and customer-satisfying...
The Bark Side
As Terrell Owens would put it, “Get yo’ popcorn ready”. The big game is finally here. On February 5, the New York Giants and the New England Patriots will...
SEO From the Beginning
I have had the pleasure of working on hundreds of SEO campaigns, from consulting on initial strategy to link building and everything in between. With that experience,...
Old Spice wants to Blow Your Mind
Old Spice has come out with another ad that’s sure to “Blow your Mind.” This one features actor Terry Crews whose mind, quite literally, gets...
