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Marketing Myopia Revisited
You are defined by your customer. You are not in the business of whatever your product or service you sell, you are actually “a customer-creating and customer-satisfying...
The Bark Side
As Terrell Owens would put it, “Get yo’ popcorn ready”. The big game is finally here. On February 5, the New York Giants and the New England Patriots will...
SEO From the Beginning
I have had the pleasure of working on hundreds of SEO campaigns, from consulting on initial strategy to link building and everything in between. With that experience,...
Old Spice wants to Blow Your Mind
Old Spice has come out with another ad that’s sure to “Blow your Mind.” This one features actor Terry Crews whose mind, quite literally, gets...
The Changing Client/Agency Relationship
The times they are a-changin’, and this is certainly clear in the dynamics between clients and ad agencies. Last year, the St. Louis American Marketing Association...
Was it the idea or the execution?
A question posted on Quora brings to mind a pretty common creative debate: When an ad sucks, was it the idea or the execution? How can we tell? It’s pretty...
The Gift That Keeps on Giving
As we get older, the holidays become less about getting (like when we were kids) and instead switch to giving. Giving to our family. Giving to our friends and colleagues....
Stagecoach Riding Through The Arch
Wells Fargo Advisor’s CMO, Chris Moloney, sat down with us to talk marketing shop.
