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Marketing Myopia Revisited
You are defined by your customer. You are not in the business of whatever your product or service you sell, you are actually “a customer-creating and customer-satisfying...
The Changing Client/Agency Relationship
The times they are a-changin’, and this is certainly clear in the dynamics between clients and ad agencies. Last year, the St. Louis American Marketing Association...
Employee Branding
Ever think about employee branding? Well now you will. Employee branding is an indirect branding effect using company employees to help characterize the company’s...
Mythbusting: The Good Ol’ Boys
Last month, the only thing I really knew about the “good ol’ boys” is that they were drinking whiskey and rye, singing about dying or something on a levy....
Local Ads: Forever Noble
Local advertising is pure. Local advertising in the television realm can be magical. Yeah man, magical. From low budget Mom and Pop pizza parlors to someone’s...
Why Awards Matter But Also Suck
On the heels of the Oscars last night, it seems appropriate to come back to a conversation that began on Twitter about advertising awards. While there are nuances...
Brand Love Begins Today
It seems only fitting that Valentine’s Day marks the start of brand love for new agency Happy Medium. You may remember AdSaint’s introduction to our...
