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Building from a distance
If we’re going to reinvent our approach to marketing, we need to rethink our tactics and how we use them. In the last post I talked about the marketing funnel,...
No more holes.
I was doing some research into the word “advertising.” It turns out it comes from Latin, and means “To turn (toward).” As in, to direct attention. But then...
Lemonade Stand 2.0
Every time you turn on the news, there’s more talk about the end of our economy. That we’ve run out of jobs, that there’s no hope for the future. That whole...
