Subscribe to RSSMarketingVOX: Football Marketing Plays Part Deux
It’s Superbowl time! So while you have football on the brain, spend a few minutes listening to what it takes to run the marketing plays for an NFL team.
In today’s podcast – “Football Marketing Plays Part Deux,” we sit down with Bob Reif EVP Sales and Marketing and CMO of the St. Louis Rams along with Adam Jacobs VP Marketing for the St. Louis Rams to discuss the breadth of fan demographics in football, marketing an NFL team versus a celebrity player and how the brand equity of the Rams (and every NFL team) is represented in how they run plays. This podcast is the second half of a two-part series on the Rams. Justin Clerc and Chris Lawing assisted in the production of this podcast.
Note: Only Bob is pictured in the photo.
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Author: AngieLawing
Angie Lawing has a mission for the St. Louis marketing and creative community to better reflect the amazing talent and visionary leadership that resides here. Acquiring and producing AdSaint helps fulfill this mission. Angie is the CEO of Mercury Labs, a cinema and communications company. She is a storyteller and a strategist and brings both to life with a unique combination of film/video and public relations expertise.
