Atomicdust once again reached the crossroad where silly antics meet a great cause.

While working late on a project, a certain team member from Atomicdust scanned his face on to the copier, but he rolled his head as the light passed by, creating a most weirdly delightful image.

Not to be outdone, the rest of the team took turns scanning each of their faces and giggling at the results.  Of course with any amazing idea born in the slaphappy daze of late night office work; it had to be shared with the world.

So Atomicdust launched the “Face Off Against Hunger” campaign. So for each person who goes into their office and scans their face in a similar fashion, they will donate $5 to St. Louis Food Outreach.

They are posting all of the “artistic” faces on Facebook and are planning an event to show off all of the best “glamor shots”.

What a fantastic way to raise money for a great organization that highlights a serious issue in our area.

Taking it that one step further, the agency produced a video showcasing some of the scanned images.

So go down to Atomicdust and tell them you are there to lend them your mug for charity.

Scan your face: Feed a face.  It’s a win-win.

St. Louis is not naive to the rush of having a home team in the Super Bowl, albeit it has been 10 years. However, even without the thrill of watching your team compete, the Super Bowl brings entertainment. Some people randomly pick a team to cheer for, some people watch to see the big plays and other people watch for the commercials.

The Center for Media Research came out with statistics on the Super Bowl Ads over the last 10 years stating that commercials generated more than $1.72 billion of network sales. The exposure you obtain from one spot cannot compare to any other time to advertise on TV. It doesn’t stop or start there.

Between Super Bowl social media channels being created to gear up for the Super Bowl, longer versions of the Super Bowl commercials posted early to engage people and the cohesive campaigns made that will extend the ads after the Super Bowl, the event itself is only a part of the integrated marketing activity around the Super Bowl marketing with video creation as an anchor.

Marketers are capitalizing on the additional exposure gained both before and after the Super Bowl, and while the 30-second commercial remains the anchor of these campaigns for many brands, it’s an anchor for a set of ships. On a large scale like the Super Bowl, the benefits of a sea of buyer touch points are very apparent. However, when viewed on a smaller scale, it’s just as important and effective. The integrated marketing approach should stay the course.

Take a company introductory video that’s on the home page of a web site, for example. When creating the video, it is important to not create it in a vacuum. Creating one great video can yield great results, but creating a campaign of videos will yield an even better effect. And understanding video as a brand asset similar to a logo will help you think about the importance of continued and consistant usage. Using video as an anchor to a broader campaign to move other marketing efforts will also yield better returns. Mixing email marketing and social media with your web video launch and a regional/national TV spot – all focused on your core story as communicated in the video that launched them all – will maximize the money you have spent creating a video and help you gain maximum exposure as a marketer.

For those of you considering how video can bring together your marketing efforts, consider this: Did you know that three out of the last five years, the World Series has brought in more revenue that the Super Bowl? Daytona 500 costs over $1 million to run a commercial. The Super Bowl may be the Mac Daddy of all TV events, but the process for creating an integrated TV marketing campaign stays the same. You just have to find the Super Bowl that fits your audience.

(A variation of this story originally appeared on Atomic80, the official blog of Mercury Labs, a cinema and communications company. AdSaint is produced and managed by Mercury Labs.)

The Super Bowl of football games (kind of like being the Cadillac of cars!) is right around the corner and for many creative types, sitting and watching the game is only half the fun.

The other half, of course, is the ads and wondering what funny, cool, even heartstring-pulling spots will show up from Budweiser, Bud Light, VW, Doritos, Go Daddy and other brands we might not expect.

For those social media freaks and geeks out there, the third half of fun is tweeting about the game and the ads. (Yes, I wrote third half. Don’t judge my math skills!)

While you can get stats and color on the game from ESPN and thousands of other tweeters, our own resident tweetheart and former AdSaint daily blogger Nick Bankhead (@Nick314), will be giving us his yeas and nays on this years crop of Super Bowl ads.

Follow Nick’s tweets during the game and give him and us (@adsaintstl) your take on the best and worst of this year’s ads.

For myself, while I’ll be rooting for the team in blue (you can decide which one I mean) I’ll be keeping a closer eye on the fun OFF the field!

One final note, if you noticed the cool picture at the top, that’s from cartoonist Tom Fishburne of marketoonist.com. From time to time, we’re going to feature some of his great work on AdSaint! And we’re excited to share his work with you!

Momentum Worldwide is continuing our innovative internship called Equation. It’s the roll-up-your-sleeves-and-get-to-work kind of experience you’re looking for. Multiply your career potential exponentially. Be part of the Equation. Plot the course of your marketing future and apply now. Submit your resume and respond to our Intern Questionnaire to follow.

Requirements:
We are looking for marketing minded juniors, seniors and recent college grads with a passion for innovation, who thrive in a fast paced environment, are resourceful, incessantly curious, and believe problems are simply opportunities for creative thinking.

For more information visit http://search6.smartsearchonline.com/momentum/jobs/process_jobsearch.asp

Position: Creative Marketing Representative
Level: Entry
Paid/Unpaid: Commission based with a set monthly draw
Hours per week: 30-40 flexible
Benefits: None
Location: Main Office
Travel Required: Yes – minimal

Company: TriLeaf Designs
Location: 10380 Page Industrial Boulevard, Saint Louis MO 63132. Page between 170 & 270.
Website: www.TriLeafDesigns.com

About Company:
At TriLeaf Designs your company growth is our priority. We are an environmentally friendly firm that excels at designing corporate identities and marketing material, programming and updating websites, promoting products and implementing marketing plans for individuals and companies of all sizes. We strive to fully integrate your business, align its focus, expand opportunities and communicate your strategic messages with one voice. Our goal is to leave everything we touch better than when we found it. We take pride in recognizing your strengths and using them to create opportunities to take your business to the next level. Outside the office we are focused on giving back to our local communities whether it is through community service. At TriLeaf Designs we truly care about you, your company and the places we all call home.

About The Job:
TriLeaf Designs’ Creative Marketing Representative will work directly with TriLeaf’s Owner Rachel Boone while collaborating with designers and web programmers.

With the guidance of Ms. Boone the Creative Marketing Representative will handle:
• Holding client meeting, coming up with marketing plans, writing up marketing plans and presenting marketing plans to clients with the help of Ms. Boone.
• Marketing for TriLeaf Designs and it clients utilizing social media marketing, drip marketing, appreciation marketing and email marketing to name a few.
• Posting of updates and blogs on social media and other profiles for TriLeaf Designs and its clients.
• Researching and implementing new marketing strategies and tools for both TriLeaf Designs and its clients.
• Copywriting and proof reading
• Client appreciation and communication.
• Attending and planning networking events on the behalf of TriLeaf Designs

Requirements:
• Have a PC or Mac laptop with Microsoft Office installed. Adobe Suite is a plus.
• Proficient in Microsoft Office. Understanding of Adobe Suite is a plus.
• High level of understanding of Social Media. Mostly Facebook and LinkedIn and how to apply it to the business world.
• Willing to follow direction and is highly detailed orientated
• Will go the extra mile to get things done
• Future driven. Someone who is exited to build a team and department that they call call their own
• Dependable and someone who shows up early to everything
• A self-starter, hard worker and highly motivated
• Able to do research and to explain their findings
• Is a good communicator, writer and can easily work with a team.
• Well organized and able to balance multiple tasks at once.
• Upbeat personality and a people person.
• Likes dogs and can work in a office with dogs

TriLeaf Designs is a quickly growing company that is consistently working. There will be no down time and the desired Creative Marketing Representative must be someone who likes to get things done. Must present a resume. Will be looking more at potential of applicant and work ethic than their resume.

Applying:
Please send resume and cover letter to Info@TriLeafdesigns.com