Subscribe to RSSArt Director- Brown Shoe
Position Accountabilities
- Assures the creation of clear brand marketing objectives and strategy statements supporting the brand’s mission
- Assures the creative and strategic development of fully integrated promotional marketing campaigns including concept design print advertising interactive (web/video) sales promotion marketing point of sale visual merchandise or any other related project
- Assures that the relevant appropriate level of style and fashion is infused in all creative work consistent with brand position and target audience.
- Assures effective communication of brand’s message strategy to the target audience resulting in achieved goals.
- Assures utilization of skill set to elevate brand objectives and mission
Profile Accountabilities
- Assures high performance and customer focus from all direct reports for cross-functional impact by:*
- Motivating and inspiring team to achieve their highest potential
- Providing ongoing coaching and performance feedback
- Providing the opportunities and tools direct reports need to grow and gain the skills and knowledge needed to realize their potential
- Attracting talent and selecting high caliber people of diverse cultures backgrounds and experiences from both inside and outside of the organization
- Delegating authority and encouraging staff to take calculated risks
- Adapting style to capitalize on different talent
- Assures effective management of change to reach functional and organizational goals by:
- Developing disciplined processes for meeting objectives
- Proactively developing internal business relationships
- Demonstrating creativity by breaking norms and generating ideas
- Replicating successful endeavors and practices
- Assures a collaborative environment that fosters and values partnerships diversity and trust by:
- Demonstrating a passion for meeting customer needs and exceeding customer expectations
- Exhibiting selflessness by helping others become more successful in their roles
- Sharing resources to improve business results
- Actively seeking the ideas of others and valuing differing perspectives
- Building trust by communicating honestly directly and candidly
*Applicable for supervisors only
Position Essential Functions
- Concepts designs develops and coordinates production of imagery/illustration print advertising sales promotions interactive (web/social/video) point of sale in-store signage and visual merchandise.
- Works closely with Creative Manager to evaluate all major projects before they move to final production to ensure the highest level of creative.
- Ensures adherence to project timelines including: full cycle of the creative process timely delivery of presentations and final production materials to printer or other end user.
- Researches brand competitive environment.
- Researches and stays current on consumer style fashion and trends and uses this information to effectively communicate with target customer.
- Creates work that is original impactful and relevant to the over-all brand strategy –continually raises the bar.
Position Specifications
Educational Preference:
BA Degree in Commercial Art or any other related Art Degree.
1-3years experience at an Advertising Agency preferred.
Job Experience:
- Strong design sensibilities and ability to translate them into both concepts and final art
- Strong problem solving ability: must be able to problem solve by identifying issues and finding creative alternative solutions.
- Ability to work efficiently in a deadline-oriented environment.
- Good communications skills: must be able to communicate thoughts and creative concepts to clients and management and be a strong advocate of the best solutions.
- Knowledge of shoe/apparel industry and a sense of fashion a plus.
- Thorough understanding of the creative process.
- A diverse brand-oriented portfolio of work.
Computer Experience:
- Required: Fluency in MAC operating system and Adobe Creative Suite 4 or above (InDesign Photoshop Illustrator).
- Ability to work with video or web authoring software a strong plus particularly Flash or Final Cut Pro.
- Artwork file preparation for print production
