Subscribe to RSSDigital Brand Strategist- Nestle Purina
POSITION SUMMARY:
As a member of the Digital Brand Strategy team, this individual will be key in leading brand digital strategy, agency collaboration, program support and successful execution of best practice sharing across the brand portfolios, as well as for specific brand responsibilities. This individual will also possess successful digital strategy and planning expertise, and increased digital competency.
PRIMARY RESPONSIBILITIES:
Responsible for specific portfolio and brand assignments: responsible for deep understanding of Brand target, Purpose, and Business Objectives to anticipate and provide Digital strategies, plans and execution to achieve brand objectives. Provide central point of contact on all Marketing digital needs; communicate and ensure digital Center of Excellence Best Practices, industry leading expertise, and emerging platforms with Marketing.
Provide Digital Communication Plans that both fuel the digital ecosystem (owned and earned) and integrate with overall communication plan. Close collaboration and integration with Digital Media Agencies (including Search) and Media Insights to ensure strategic and executional excellence.
Elevate and accelerate digital capabilities of all brands. Facilitate knowledge transfer across brands and portfolios to appropriately increase leverage of digital capabilities and leapfrog learning curve.
Identify and deliver resources and capabilities that enhance Brands’ effectiveness in the digital landscape. Identify capabilities that can be leveraged for brands and across portfolios. Examples include development of digital agency roster, review sites, efficient content development. Partner with Digital Centers of Excellence to deliver.
Integrate and collaborate with Centers of Excellence to elevate Purina Digital impact. Identify portfolio/brand needs for COE and Brand activation opportunities with COE exploration areas.
Perform all other duties as assigned.
BASIC QUALIFICATIONS:
EDUCATION:
Bachelor Degree required (preferably in a related area of study); MBA preferred
EXPERIENCE:
* 3+ years Marketing experience with Digital Marketing exposure.
* Experience developing brand business strategies, plans and deliver Executional excellence.
* Experience collaborating and working successfully with teams.
Relocation: Availability of relocation assistance for this position is yet to be determined.
For more information visit http://sh.webhire.com/servlet/av/jd?ai=680&ji=2602026&sn=I&tf=JobDescriptionPurina.html
