Subscribe to RSSGroup Marketing Manager – Elsevier
Elsevier is the world’s leading provider of scientific, technical and medical (STM) information, tools and resources. A global company based in Amsterdam, Elsevier partners with scientists, researchers, healthcare providers, educators and decision-makers in academic institutions, governments and corporations to help them find, evaluate and use information. Our breadth of content is unparalleled, spanning virtually every STM field in the world and includes such distinguished brands as Gray’s Anatomy, The Lancet and Cell. Using innovative technology, we deliver our content through tools that help our customers be more productive and successful in their work. ScienceDirect delivers the worlds’ leading journals electronically to over 11 million readers in 200 countries. And physicians in 95 percent of teaching hospitals rely on MD Consult to get critical information that ca! n save lives. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an Equal Opportunity / Affirmative Action Employer.
Title: Group Marketing Manager
Reports to: Marketing Director
The Group Marketing Manager will be responsible for the development and implementation of marketing programs that build awareness of and support the sale of electronic resources to healthcare institutions and individual health practitioners. The Group Marketing Manager will have specific responsibility for one of three market segments as defined by Elsevier and will market our electronic product suite, including ClinicalKey, to the assigned segment. The Group Marketing Manager will contribute to the planning and execution of a new product launch in that segment.
Candidates should have at least 7 years of integrated marketing experience in B2B and B2C, including direct marketing (both online and offline), interactive, social, print, advertising, web, public relations and tradeshows.
Priority will be given to candidates with prior experience in the healthcare publishing or healthcare information technology industries and with an understanding of web analytics, marketing campaign automation, and customer relationship management systems.
Responsibilities:
Strategic marketing plan development focused on customer acquisition and retention, including identification of key issues, objectives, strategy, and tactical execution
Tactical execution of marketing plan focused on achieving lead generation and sales targets
Measurement of program effectiveness
Planning and execution of exhibits at industry events
Product launch planning that includes department-wide and cross-department coordination
Continual knowledge development of user and buyer personas as well as buying process
Development and deployment of sales collateral, tools, demos and presentations that position products as meeting the needs of user personas and buyer personas within the segment
Management of creative process that develops marketing assets, including electronic and print assets
Management of web-development that supports in-bound marketing and awareness building
Development and execution of a social media strategy and utilization of new media resources
Training and support of sales channels, including close coordination with institutional sales team
Delivery of marketing activity within agreed budget
Relationships and Roles:
Constant interaction with marketing director, product marketing, product development, customer engagement, and sales personnel
Interaction with senior executive leaders within the company
Interaction with customers and prospective customers a necessity
Qualifications
Job Specifications:
At least 7 years of integrated marketing experience
BA or BS in marketing management or business administration
Experience with customer relationship management system
Experience working with creative agencies
Willingness to travel as required
Other Locations United States-Pennsylvania-Philadelphia
Contact:
Karen Philip
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Author: DewayneNickerson
Dewayne Nickerson believes in the power of words... and images. For years he was able to put those passions together as a network news producer (no names... just think an EYE and a BIRD - but no alphabet and definitely no small dog-like creatures with shorter starboard legs). Now he’s using his talents to help clients tell their stories as an Account Executive at Mercury Labs, a cinema and communications company. Out of the office, Dewayne is a big fan of the Kansas Jayhawks and is known to occasionally burst out in song. Sometimes his life is just one big music video, sans the 80’s hair.
